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Hashtags – why we use them, how we use them

Illustration for responsive web design technique by DjAvrilPerry90 licensed under CC BY 3.0

Mashable‘s articles on hashtags is definitely a must read for anyone who is trying to study (or is simply interested in) social networking.

When studying the whole social networking phenomenon (especially for business purposes) , I found especially useful the Beginner’s Guide to the Hashtag and 5 Ways Your Business Should Use Hashtags articles.

For those of you who are too busy to read the entire articles, I am going to make a summary, but I strongly recommend you read them.

Characters you can include in hashtags: basically any alphanumeric characters, but don’t you ever make the mistake to include spaces.

# vs @ while # turns any word or group of words that directly follow it into a searchable link, @ will Tweet at a person directly.

Platforms: twitter, Facebook, Google+, Pintrest, Instagram.

Essential steps for your small business:

  • create an account for your business in order to consolidate your brand
  • be relevant and consistent when using hashtags
  • follow trends
  • create your own hashtag (read 6 Successful Twitter Hashtag Campaigns to get an idea on how to do it)
  • generate buzz (you can always do this by creating a contest, for example)
  • seek business-related conversations
  • organize your social networking dashboards by relevant hashtags


The Beginner’s Guide to the Hashtag,
5 Ways Your Business Should Use Hashtags,
6 Successful Twitter Hashtag Campaigns

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When to post on social networks

Sharing content on social networks is one of the best way to improve your business’ awareness. Did you ever wonder if you should share your latest article just after writing it, or wait until later?

Well, this infographic will give you an answer, and will hopefully guide you to more likes, shares, tweets, pins and favorites.   Read more

Mobile Friendly: How to Manage Social Media from Your Cell Phone
Hashtags – why we use them, how we use them
When to post on social networks