Ushering your organization into the world of social media can be a frightening experience. The first rule you need to know: not every company, non-profit or state agency should be on every social network or use them in the same way.
So, which social network is right for your brand? Ask yourself these questions first:
- Who is my target audience?
- What industry am I in?
- What is my goal?
- How much time do I plan to invest?
- What type of content will I produce?
Read the entire article on socialmediatoday.