It is true, all trends eventually fade away. However, if you are considering an upgrade for your website, you should definitely take into account the latest trends.
The main elements you should be keeping track of are simplicity, responsiveness and (of course) functionality.
Less is more
The era of over-complicated web pages (that were meant to eventually give you headaches) is fortunately over. The new trends point towards an Ockham’s razor of design and development: unless it is absolutely unavoidable, you should opt for a clean and simple design. [space]
Simplicity looks and feels majestic and therefore is a very powerful tool when used right. Burdening your users with unnecessary information will eventually confuse them. Do you want them confused? No. You want your audience focused on your message. Distracting them with unnecessary glitz will do no good. [space]
Simple doesn’t necessarily mean less buttons or a monotone color scheme. Your content should also be simple. Making things simple is not as easy as it sounds. But here are a few tips you should keep in mind when you are reevaluating your content:
- Is the piece necessary?
- Is your target audience asking for it?
- Is it possible that it is on over-complication that confuses your target and keeps them from converting?
The three methods you can use to achieve a cleaner and better result:
Remember, simplicity is the ultimate sophistication. But to achieve the best results, you need to understand your target audience‘s needs and demands. Only then you will be able to offer them the experience they want – no distractions and all the info they need at a glance.
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